Technical SEO/AIO and web infrastructure for Crypto, AI and iGaming companies.
I build and run the systems underneath websites that can't go down: hosting, DNS, SSL, deployment, and the technical SEO that decides whether anyone finds them. Ten-plus years in, the last few inside a top UK SEO practice working on crypto, payments and ecommerce.
Where I've done the work.
Technical SEO & Web Systems - Honed, London (UK)
Embedded with one of the UK's highest-ranking independent SEO specialists, working across top-tier ecommerce, blockchain/crypto, payments, iGaming, and AI-sector clients. Responsible for the technical SEO and web systems layer behind sites that can't afford downtime, indexing failures, or security gaps.
WordPress Development - Boomworks, SL. (EU)
Full-stack WordPress delivery for local and mid-sized European businesses: builds, hosting, technical SEO baseline, and ongoing maintenance. Specialised, repeatable delivery rather than one-off builds - these foundations laid the groundwork for the company's pivot towards AI solutions for small businesses.
Freelance Web & Branding Solutions - Coast Create, London (UK)
End-to-end digital delivery for independent businesses and creative communities: domain setup, hosting, WordPress builds, ecommerce and event-booking systems, basic SEO, and supporting brand and social assets (backed by a formal design background). Clients spanned ecommerce, hospitality, events, and the independent film and entertainment community. View my Legacy Work here.
Web Developer - Early Career - City of Chelmsford & Essex
First professional roles out of further education: core HTML/CSS/JS builds and edits, WordPress implementation, and direct support to a senior SEO specialist and web developer. The years where the fundamentals - and a strong instinct for which platforms were worth specialising in - were formed.
Where I operate.
The pattern across every long-term client: reliability and trust are the product, not the branding on top of it.
Bitcoin, Web3 & payment rails
Infrastructure and search-layer work for blockchain, token, and payment-gateway businesses - sectors where trust signals and technical correctness both matter.
High-volume retail & DTC
Performance, technical SEO, and platform stability for established ecommerce brands operating at competitive scale.
iGaming & payments-adjacent
Technical SEO and systems reliability for regulated, reputation-sensitive digital platforms.
Bookable experiences
Ecommerce and event-booking systems for entertainment, hospitality, and independent media communities.
What I run.
AI now writes most boilerplate HTML, CSS, and PHP competently - so that's not where I spend my time or where I differentiate. I specialise in strategy, systems integration, and the judgment calls AI can't make on its own: which platform actually fits a client's scale, how to architect for search, and how to wire automation and APIs into something that holds up in production.
Send me your site.
Building something in Bitcoin? Email me the URL and what's bothering you about it. I'll come back with a few specific findings, free. If it's a fit, we take it from there.
London ยท Remote-first
github.com/bitcoindevelopment
linkedin.com/in/mxx
x.com/bitcoindevops