Technical SEO and GEO Specialist
SEO Specialist with 10+ years experience. Extensive knowledge across Technical SEO and GEO auditing, strategy, & execution.
SEO/GEO areas I cover.
Crawling & indexing
Making sure the right pages are indexable and contain the right keywords.
Site structure & speed
Internal linking and Core Web Vitals, so key pages are searchable and quick to load.
Visibility in AI search
GEO ready structured data, clear entities and content ready for zero-click searches.
Trust-led content
Keyword research and content for YMYL topics, with E-E-A-T in consideration.
Where I've done the work.
SEO Specialist - Honed, London (UK)
Working with Honed, one of the UK's highest-ranking independent SEO specialists, on technical SEO for Healthcare, iGaming and Biotech clients. My focus is crawling and indexing, site structure, Core Web Vitals and visibility improvements for generative search.
WordPress Developer - Boomworks, SL. (EU)
Built and maintained WordPress sites for local and mid-sized European businesses, including hosting, a technical SEO baseline and on-page optimisation on every project.
Freelance Web Developer - Coast Create, London (UK)
Websites for independent businesses in ecommerce, hospitality and events: WordPress and WooCommerce builds, baseline SEO, and brand assets. See my legacy work.
Web Developer - City of Chelmsford & Essex
My first work experience after further education: HTML, CSS and JavaScript builds, WordPress, and supporting a senior SEO specialist and web developer. This is where I learned the fundamentals of search.
Competencies and areas of knowledge.
Quick answers for hirers.
What kind of role is Charlie looking for?
Technical SEO and GEO roles, either full-time or on a retained or project basis. Based in the United Kingdom, remote-first, and open to relocation to the United States.
Which sectors has Charlie worked in?
Most recently ecommerce, payments and finance, which are YMYL sectors where indexing problems and downtime are costly. Earlier work covered hospitality, events and independent ecommerce.
Does Charlie work well with developers?
Yes. Charlie started out as a web developer, building in HTML, CSS, JavaScript and WordPress, so SEO recommendations are written to be practical to implement.
What does Charlie mean by GEO?
Generative engine optimisation: improving how a site is understood, trusted and cited in AI search and chatbot answers, built on solid technical SEO and E-E-A-T content.
Get in touch.
Hiring for an SEO role, or run a site that isn't getting the search traffic it should? Email me. If you send a URL, I'll reply with a few specific findings.
hello@iamcharliex.com +44 7756 989023
London ยท Remote-first
linkedin.com/in/iamcharliex